Christine Chai
Director, Brand Performance | Founding Partner20+ years cross-functional leadership across FMCG, retail, and commerce marketing. Leads brand strategy, local demand generation, and key corporate growth initiatives.
About us
Built for the intersection of brand and commerce.
Glint & Garrison was founded around one observation: brands lose momentum when strategy, marketplace growth, retail activation, fulfilment, and distribution are handled as separate lanes.
Who we are
A different kind of commercial partner.
We work where brand thinking has to survive the real commercial journey: content, commerce, retail activation, fulfilment, distribution, and measurable growth.
Strategy carried through execution
Brand directionPositioning, story, and audience priority.
Commercial pressureMarketplace readiness, conversion paths, and measurable contribution.
Retail activationMerchandising, roadshows, sampling, and field execution.
Operational promiseFulfilment, replenishment, distribution, and trade execution.
Operating thesis
Creative, commerce, and operations cannot move separately.
Momentum appears when the same commercial intent runs through every handoff.
01
Not only creativeBrand work is only valuable when it is carried into channels, offers, conversion moments, fulfilment, and customer repeat behavior.
02
Not only logisticsOperations are part of the brand experience. Warehousing, distribution, and trade execution shape the promise customers actually receive.
03
One accountabilityThe work is pressure-tested against commercial contribution, not activity volume or vanity metrics.
Leadership team
Seasoned leaders driving strategy into measurable results.
The latest corporate profile highlights deep expertise across FMCG, retail, commerce, distribution channels, and commercial partnerships.
Kenny Lau
Director, Commercial Partnerships | Founding Partner20+ years specialized in distribution channels, strategic development, and commercial setups. Leads revenue growth pipeline, marketplace execution, and platform partnerships.
Core beliefs
Momentum must be earned.
These beliefs keep the work grounded in commercial reality, not campaign noise.
Momentum must be earned
Brand equity is built through consistent, commercially aligned execution, not creative alone.
Execution is strategy
How a brand shows up in fulfilment, live commerce, retail, and distribution defines it as much as campaign messaging.
Outcomes beat activity
Value is measured by sell-through, contribution, retention, and commercial outcomes, not noise or impressions alone.
Why brands work with us
Integrated, commerce-led, and built for execution.
These advantages come directly from the updated profile: one integrated service model, KPI discipline, scalable team access, and operational infrastructure.
Integrated Service Model
Strategy, creative, digital store management and physical delivery move under one operating rhythm.
Commerce-Led Thinking
Every asset, campaign and marketing ringgit is engineered to feed conversion and pipeline volume.
Experienced Leadership
Seasoned category leaders understand high-stakes FMCG, retail, commerce and distribution dynamics.
KPI-Driven Execution
Milestone reporting and metrics alignment keep performance tied to direct growth KPIs.
Scalable Team Structure
Brands can access fractional tier-one resources without building heavy overhead in-house.
Operational Infrastructure
Subang-based storage and sorting support modern domestic logistics and local last-mile fulfilment.
Questions prospects ask
Clear answers before the first call.
What does Glint & Garrison do?
Glint & Garrison connects brand strategy, content and campaign planning, marketplace growth, retail activation, fulfilment, distribution, and trade execution through one accountable commerce model.
Who is Glint & Garrison best suited for?
The model fits brands that need commercial execution beyond awareness: marketplace performance, retail activation, fulfilment coordination, retention, and measurable sell-through.
How is this different from a creative agency or logistics provider?
Creative agencies often stop at awareness and logistics providers often start at fulfilment. Glint & Garrison connects strategy, content, marketplace growth, retail activation, and operations as one system.
Can Glint & Garrison support both digital and physical channels?
Yes. The service pillars cover Shopee, Lazada, TikTok Shop, livestreaming, affiliate activity, CRM, merchandising, roadshows, sampling, B2B distribution, warehousing, pick and pack, last-mile coordination, and trade execution.
Let us connect the strategy to the work.
Start with the commercial objective. We will map where brand planning, marketplace growth, retail activation, fulfilment, or distribution needs attention.